Monday, 30 January 2012

Boots versus Superdrug: Two can play that game…


Superdrug-and-Boots-store-005


While I was checking my emails, this little ad popped up on my screen. I don't know about you, but I felt the advertisement was of poor taste. Advertisement based on price comparison have been done before, nothing new there, but there is a fine line between being cheeky and being downright low. I think Boots Marketing Team has crossed my line.


Well, Boots: Two can play that game ;)



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My little impromptu 'face off' with a little comparison on products entirely designed for the face.
Excuse my poor puns, this is the best the French native speaker in me could do, on the spot, recovering after a night of debauchery...



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Winking smile

top photo credit: image source

20 comments:

Jade. said...

hahaha great work liloo!! x

RaeRae said...

That is kind of tacky of Boots. They didn't even use a capital S for Superdrug!

Kat M said...

I saw that advert on the side of a website yesterday, and agree that it's low. They're just as bad as the supermarkets, love your face off though ;P

Just me, Leah said...

Desperate times call for desperate measures - and that is desperate AND low! I'm disappointed in Boots. I'm a Superdrug girl, I must say ;)

Kaytee said...

Sally hansen top coat is also 1.69 cheaper in superdrug than in boots! I like boots but will always go to superdrug first, always have. Very good post, thank u X

Ms Red said...

I like both stores lol. Sometimes the prices are better in Superdrug, sometimes the offers are better in Boots.

xx

MissMathful said...

mwahaha :D x

Powdered Almond said...

Lol. You show 'em Liloo! xx

Dreams That Glitter xoxo said...

Awww no Boots, it's like Tesco and every other store all over again! haha.

xoxo

Ana said...

This article deserves some traffic!

Claire@Eyelining said...

I used to favour Boots all the way until Superdrug brought in their points card, now it's an even playing field. Shame on Boots for their tacky ad though... x

Midnight Violets said...

Love it!
Although to be honest I never took much notice of those adverts as we all know Superdrugs generally cheaper really!

Tee Dee said...

Plus Superdrug does student discount, gotta love 10% off :-)

Annalise said...

Ha, I love this! If only there was a price comparison site made for them though, I'm too lazy to go on two separate sites to price things. x

lodz said...

Either that's a bad pun, or employing Bernard Matthews as a copywriter hasn't gone well ;) Love the post hun :)

What Larry Loves! said...

Great post! I love superdrug there is only a few stores here in Ireland so it is such a novelty for me to go in! Boots meh they are everywhere! :)

30SomethingMel said...

I'm with TeeDee on this one, I love Superdrug and save a load in there with my NUS Discount too. Boots yes you have the Beauty Card but half the time (In my town across 4 stores) you have snotty staff who are unhelpful and also don't stock half the items I want.
Great right up lovely lady!! xxx

spittingglitter said...

Nice one Lils! I have always preferred Superdrug - the products I like to buy are generally cheaper there and although they don't have as many types of makeup, the ones they do stock are so much better. Boots have made themselves look cheap and tacky - bad move! x

Sara Leah said...

Love it!! I saw that add the other day and thought it was a bloody cheek too!

Emma said...

Not to mention Superdrug's own brand is cruelty-free! I'm rapidly going off Boots. If only they didn't sell amazingly lovely products, I probably wouldn't shop there lol! xx

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