My heart is beating for ... an Illamasquian Cleopatra

It's gorgeous, it's breath taking, it's a celebration of colour at its most magnificent and it's a new collection from Illamasqua unveiled yesterday in London. I wasn't present at the blogging event, nor was my presence solicited but it doesn't matter. If you've been reading my blog for a while, you will have noticed that not getting press releases doesn't stop me from expressing myself and talk about beauty products which excite me. And boy, this is an exciting collection.




The colour themes and the looks created for promotional pictures (The modern Cleopatra one is my favourite!) are absolutely divine. I'm itching to recreate the stunning jade and purple cut crease and play with my face paint in an attempt to create the arty white eyeliner.

“Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability.  

We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it. We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.
Get ready for a startling celebration of humanity’s connection with colour. Introducing the Human Fundamentalism collection, where blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults your alter ego to new levels of self-expression. Mix contrasting textures to express your true self, spiraling from rich metallic to pale matt shades. This is nonconformity at its most fundamental. At its unpredictable best.”

  



 



Products wise, if money flowed a little bit easily these days, and if could select my favourites, I would have loved to indulge in pivot, the stunning lime green eyeshadow (£15.50), the white eyeliner of course (Precision Ink in Scribe, £15.50) and the sealing gel (£10.50) to go with it.





Anything from the collection which makes your heart beat?
Do you think Katy Perry has her eyes on 'Apocalips'?
If you were creating an eyeshadow called 'sex' would you make it white?