It looks like it’s going to be your typical pack of hair colour to do at home but it’s not. it's called 'Shine On Original Conditioning Hair Glaze' and it's a Professional Conditioning Treatment with collagen using salon glazing technique for home use.
What technique is that?
Glazing is the technique used by top colourists to provide a dazzling high shine to the tresses of their celebrity clients. With the launch of Shine on, Scott Cornwall is bringing the secret technique of the stars to your home. The first of its kind to launch in the UK, this protein rich conditioning hair glaze contains diamond clear colour molecules for a lustrous high shine that lasts for up to 24 washes
Without the need for cuticle coating serums, sprays or colour change, Shine On takes 20 minutes to apply and develop. Containing no ammonia or harsh chemicals it uses an extra mild developer for increased hydration and protection of the hair cortex.
Sounds promising but how much does it cost, will you ask? It would usually retail at £12.99 at Boots but they have a special offer at the moment (1/3 on selected Scott Cornwall hair care) so you can get it at £8.66.
Lea and Olivia: sorry loves, but it's my turn to shine, now
Disclaimer: I heard about this brand new release by email today. Shine on is not endorsed by the celebrities mentioned and the email didn't mention any celebrities. Photos were pinched from glamour magazine.