So what is the campaign? Lush thought it was a good idea to recreate the scenes of animal mutilation {happening during animal testing for cosmetic purposed} onto humans and show the scenes to the public in a shop window.
The result? Horrific pictures which remind me of some sick PG 18 horror film, which will probably follow me tonight in my sleep for some weeks to follow. Shock Methods in awaresness raising is nothing new, animal testing is a great cause to fight for but in my eyes this was a campaign too far. Lush wanted to hit the nail on the head once and for all and made us think about awful and unecessary practices out there but in my humble opinion this was not the right way to go about it.
When I came into this country, I was shut out from the real world to such an extent that I had not even come across a vegetarian person before. The first contact I had with a vegetarian was my ex flatmate who forced her views on me on a daily basis making me feel guilty for, amongst other things for eating chicken. We don't live together anymore.
Through this campaign, Lush forced their views in my throat, eyes, mind and every part of my body and like my ex flatmate, is running the risk of turning the public against animal friendly activists, who are fighting for a cause in a gentle and non militant my way.
Lush: Are you happy with what you have achieved?
