Sunday, 29 May 2011

The things you do to sell perfume & soaps

I know very little about Tom Ford and their luxury fragrances. All I know is that he's quite famous for his racy raunchy promotional pictures. Introducing 'Neroli Portofino' Collection for bath soap and beauty products.


“The Neroli Portofino scent draws upon the dramatic landscape and jet–set sophistication of Portofino. Tom Ford's reinvention of a classic eau de cologne features Tunisian neroli, Italian bergamot, Sicilian lemon, winter yellow mandarin, lavender, orange flower rosemary and amber “
From Selfridges

To give you an idea of the prices, the eau de parfum spray 50ml retails at £118.00 and the soap is 25 quid. I'll have 5 of each please. Sarcasm aside, British Beauty Blogger can't show you all the pictures on her website because they are a bit too racy. But I can, because I am feeling cheeky and rebellious.

Clicky clicky -->

Too racy? I think so, but it definitely piqued my curiosity and even got the budget girl in me writing about luxury products.





Ms Red said...

Holy cows at the price of that stuff.... and tbh the racy pics wont sell it to me. But the price does make me want to smell it to see if it smells of money and rich people though.

Ms Red

jaljen said...

Nah. Neroli isn't blue in my livre/cahier. And skinny women won't make me buy perfume.

For that price I'll buy Serge Lutens because it's much more exclusive. So much so he doesn't even advertise as far as I know.

Ray said...

For the price of it, it better smell good. However if its anything to go by "black orchid" it'll probably humm. However if you're having 5, send one over my way haha xxx

Skin Scrubs said...

Those pics are hardly racy, we see women's bare boobs on everything nowadays. The models both look slim and androgynous anyway so it's very sexy IMHO.

It would be more interesting if they kept their clothes on for a change! :D

Skin Scrubs said...

Isn't very sexy is what I meant to say!

emalyce89 said...

Oh my goodness, that is a bit much...looks like it belongs in a special adult magazine...definitely not for the masses! =O

lodz said...

Classic Terry Richardson photography, which seems to have typified Tom Ford's approach to fragrances. It's an interesting one, using the high profile of Richardson and Ford to create a lot of attention. I think it's a good advertising approach as it sets the fragrances apart from the traditional idea of very high end fragrance, particularly for men, where it has been pioneered by Acqua di Parma and Guerlin and is very much 'establishment.

It's a clear push to a younger, more new money crowd, which seems to work for him.

Interestingly enough it's backed by EsteƩ Lauder. Would we like to see the same approach on their other brands? MAC and Clinique maybe? ;)

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