When it ain’t broken…

… don’t fix it. I am not sure what went on there and the rationale behind it all but Jergens thought it would be a good idea to repackage their excellent body moisturisers and make them look like … they come from the 80s complete with a plastic feel shiny bottle, a silver line in the middle, a silver doodle on top (is that the new logo?) and the leaf we used to love totally chopped off. If I had never tried Jergens before, would I be tempted to buy it just by the packaging alone? No.





p.s And is not natural anymore?

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