Tuesday, 14 August 2012

When it ain’t broken…

… don’t fix it. I am not sure what went on there and the rationale behind it all but Jergens thought it would be a good idea to repackage their excellent body moisturisers and make them look like … they come from the 80s complete with a plastic feel shiny bottle, a silver line in the middle, a silver doodle on top (is that the new logo?) and the leaf we used to love totally chopped off. If I had never tried Jergens before, would I be tempted to buy it just by the packaging alone? No.


jergens


p.s And is not natural anymore? Confused smile

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Tuesday, 24 July 2012

Gosh Galaxy

When the news of the iconic Gosh Holographic nail polish being relaunched first broke, the first question that many of us asked ourselves was 'Are Gosh going to be doing coloured holographic nail polishes too or just the silver holo one’? Well, from what I've managed to gather, there is only going to be one holographic polish released in September but it looks like that Galaxy, another soon to be launched polish has got some serious holographic potential. I could totally been barking the wrong tree and maybe Gosh Galaxy is going to turn out more like Eyeko Cosmic rather than 'Reclaim' from Nubar but there is hope and we'll see.



01-gosh-galaxy-nail-polish

01-gosh-one-night-only-galaxy-lazy-green-nail-polish


Come September (I have yet to establish the right release date for these little beauties) I will also need to indulge in Lazy Green, which promises to be a very nice shade of khaki. I only own one khaki nail polish, a £1 little bargain from MUA. It fulfils my khaki needs but I wouldn't mind a more upmarket one.



01-gosh-with-a-twist-berry-me-spot-on-pink-nail-polish

Of course, I will need to purchase the repackaged and soon to relaunch 'holo' from Gosh. Quite frankly, I don't own a nail polish which has moved me as much. No photo I could take could possibly communicate its beauty to you, you need to experience it first hand. Its application is a journey in itself. As for its lasting power, it was the very reason why it was discontinued in the first place. Apparently people complained about it and it was dropped down from the shelves and stopped from being produced. But even more people complained that it disappeared. So much so that it started to sell on eBay for 5 times its value.

Gosh Holographic 549 Nail Polish Swatch now renamed 'one night only'


Its lasting power is still the same and Gosh is the first one to admit that, which is why it's now called 'one night only'. I hope Gosh is prepared for the storm this little holographic is going to cause as this might well beat the sales of this fire from Max factor.


Oh I nearly forgot. Gosh could have totally 'done a Sleek makeup' coup and amped its prices up drastically for the occasion. But no. The new polishes are planned to be sold at £4.99. Woop :)
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