Simply pure: simply amazing!

Thanks to boots and their decision to discontinue my favourite cleansers, I have been on the look out for a new face cleanser for my poor dehydrated and ageing dry skin. What I am after is  a cleanser which:

1. cleanses effectively
2. specially formulated for dehydrated or dry skin
3. doesn't cost the earth (maximum £6)
4. visually attractive (nice packaging)
5. something which has a nice smell or a smell which I won't be bored of half way through the bottle.

I stumbled on the Superdrug ‘Simply Pure Aqua Hydrating Cleansing Gel’ facial cleanser last week end and guess what? I am baffled on how many boxes this ticks already.



The whole line was designed with sensitive skins in mind and are meant to very kind to your skin. No fragrance or parabens which some find irritate their skin, just kind for you, and as harmless as a feather coming close to your skin, hence the packaging. There are 4 ranges within the line, but more about that later.

When I read the description (see picture below) of the 'aqua hydrating cleansing gel' I felt it was just designed for me. I've already used it for a week now, day and night and I am happy to report that it works: No feeling of dryness, quite hydrating and it does exactly what it says on the tin. So that's 2 boxes ticked right away.





The price was the aspect which shocked me the most. Usually this would retail at £4.59 but it was at half price. KERCHING. This sounds too good to be true. If I carry on enjoying this product, I won't have any problem repurchasing and it's even cheaper than my beloved discontinued botanics one. Can't go wrong with that!


The packaging is inoffensive, simple, discreet and minimalistic (a bugger to photograph though ) Will I get bored of the smell? Absolutely no risk of that, the product is fragrance free. So just like that, Superdrug ticked all the criteria boxes. BAM!


Do I love this cleanser? No. I will repurchase this product, without the shadow of doubt. It does everything I ask, it's functional but it doesn't send me to cloud nine. Yes the packaging is inoffensive but omg, how boring. I am drawn to something which reminds me of nature, something green, a leaf, a plant and now all I get is blue. I don't connect with this cleanser. At this point, I hear you scream 'get a grip, who needs to connect with a cleanser, a cleanser is supposed to cleanse your skin, not having a romantic fling with' I know, I know but what can I say, I miss the fresh herby olive oil or honey smell of my boots cleansers, I miss the cream texture (this one is a gel) and I am still grieving their disappearance. This aqua cleanser is like the guy you find at 2.00am when the bar is about to shut, the guy which will do I guess but it's not James Bond.


Have you found the james bond of cleansers?



If I am not mistaken, I *think* that the dehydrated range from simply pure range is still on half price at the moment, but don't delay if you want to try. This would also cater for oily skin, and yes oily skin can also be dehydrated. Even though the whole range is for sensitive skin, they also do a calming range,  combination skin range and oily skin (now the packaging for the oily skin grabs me so much more. I wish I had oilier skin just to be able to buy that)




















If, like me you've been left high and dry by Boots discontinuing your cleanser, one of these might be for you.  Thank you Superdrug